Three days. No curfew.
SECTOR
Culture
PROJECT TYPE
Independent concept study
AFTERHOURS festival concept: black and orange campaign posters, entry wristbands and ticket wallet.
01
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THE CHALLENGE
A QUESTION
WORTH ASKING.
How can a festival identity carry the energy of a live performance before the first ticket is scanned? This concept connects the atmosphere of the event with the clarity people need to discover the lineup and plan their night.
DISCIPLINES
Identity / Campaign / Digital
02
/
THE APPROACH
MAKE IT FEEL
LIKE THE BRAND.
A bold visual system that carries the energy of live music from the first poster to the final ticket. High contrast, expressive art direction and a clear path to the event.
WEBSITE & DIGITAL EXPERIENCE CONCEPT
03
/
THE DESIGN LANGUAGE
EVERY DETAIL.
ONE DIRECTION.
High-contrast typography and ember-orange imagery give the campaign its pulse. A sharp lime accent marks the moments that ask for action, from the wristband to the ticket journey. The system is built to travel: large poster headlines, compact entry materials and a digital experience with a clear rhythm. Expressive on the surface, consistent underneath.
THE CONCEPT
INCLUDES
Festival identity exploration Campaign art direction Poster & wristband concepts Digital ticketing journey Responsive website concept
An independent exploration for the Outline template. Imagery is AI-generated; no client commission or live launch is implied.
INDEX
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EXPLORE THE PROJECTS
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