A slower kind of escape.
SECTOR
Hospitality
PROJECT TYPE
Independent concept study
PALMA hospitality concept: linen guest journal, welcome card and room key on warm stone.
01
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THE CHALLENGE
A QUESTION
WORTH ASKING.
How do you make a digital first impression feel like an arrival? This hospitality concept explores a quieter alternative to crowded booking pages: a distinctive sense of place, followed by a clear path to planning a stay.
DISCIPLINES
Brand strategy / Identity / Web design
02
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THE APPROACH
MAKE IT FEEL
LIKE THE BRAND.
An inviting identity and booking experience built around warm textures, considered typography and the feeling of arriving somewhere special.
WEBSITE & DIGITAL EXPERIENCE CONCEPT
03
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THE DESIGN LANGUAGE
EVERY DETAIL.
ONE DIRECTION.
Warm stone, natural paper and restrained typography create a welcoming visual language. The identity moves from the key sleeve and guest journal to a spacious digital experience. Photography sets the pace. A considered hierarchy lets the destination lead, while practical booking details stay easy to find. The idea is simple: make the useful feel as inviting as the beautiful.
THE CONCEPT
INCLUDES
Brand positioning & creative direction Visual identity & typography Guest stationery concepts Website art direction Booking journey exploration
An independent exploration for the Outline template. Imagery is AI-generated; no client commission or live launch is implied.
INDEX
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