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SECTOR
Finance
PROJECT TYPE
Independent concept study
LUMA financial brand concept: violet card prototypes on a lavender brand guideline booklet.
01
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THE CHALLENGE
A QUESTION
WORTH ASKING.
How can a financial product feel clear without feeling cold? LUMA is a concept exploration of a more approachable visual language for everyday money decisions, with an identity that feels confident across brand and product.
DISCIPLINES
Brand identity / Product / Web design
02
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THE APPROACH
MAKE IT FEEL
LIKE THE BRAND.
A confident identity and approachable product language for everyday money decisions. Clear information, purposeful motion and a flexible system designed to grow.
WEBSITE & DIGITAL EXPERIENCE CONCEPT
03
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THE DESIGN LANGUAGE
EVERY DETAIL.
ONE DIRECTION.
Midnight violet, soft lavender and precise typography create a distinctive family of surfaces. The card prototypes translate that language into something tactile, with a simple mark and carefully controlled detail. The digital concept uses the same discipline: clear hierarchy, focused information and familiar interaction patterns. Brand character supports the experience instead of getting in the way.
THE CONCEPT
INCLUDES
Brand identity exploration Visual & product language Card & guideline concepts Interface art direction Responsive website concept
An independent exploration for the Outline template. Imagery is AI-generated; no client commission or live launch is implied.
INDEX
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EXPLORE THE PROJECTS
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